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Session 6 Track D: Strategic Publication Planning
Session Chair(s)
Peter M. Fairfield, MBA
Scientific Communications Consultant
Eli Lilly & Company, United States
This session will delve into making strategic decisions with publication planning. The speakers will offer the audience an overview of strategic publication planning, best practices to consider, and what the future holds in terms of opportunity and challenges. The speakers will provide perspectives from both agency and pharma companies.
Learning Objective : At the conclusion of this session, participants should be able to:
• Recognize contemporary challenges for strategic publication planning
• Discuss best practices
Speaker(s)
Faculty
Bethany Fox, PhD
Eli Lilly and Company, United States
Consultant, Neuroscience, Global Scientific Communication
Faculty
Kim Pepitone
Cactus Communications, Inc., United States
Scientific Director
Faculty
Keri Poi, PhD
Eli Lilly and Company, United States
Consultant, CV/Acute Care, Global Scientific Communications
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