Back to Agenda
Session 6: Patient Engagement: What's Not Working? Real World Issues
Session Chair(s)
Prasun Subedi, PhD, MS
Associate Director
Pfizer Inc, United States
This session takes a hard look at what has not been working so well, beginning with two case studies of challenging engagement relationships and the lessons they offered. Small group discussions will provide the opportunity for participants to share their own problems and experiences and to learn from one another. The small groups will share the highlights from their discussions to form a picture of issues that must be addressed for patient engagement practices to become more effective.
Speaker(s)
Case Study 1: Discovery Strategy: Patient Engagement in Research
Anthony Yanni, MD, MBA
Astellas, United States
SVP, Patient Centricity
Case Study 2: Building a Patient Advocacy Group (PAG) and Industry Relationship: Lessons from the PAG Trenches!
Jean Campbell
JF Campbell Consultants LLC, United States
Principal
Small Group Discussions
Workshop Attendees & Facilitators
United States
Have an account?