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Washington Marriott Wardman Park

Oct 29, 2014 8:00 AM - Oct 30, 2014 4:00 PM

2660 Woodley Road, NW, , Washington, DC 20008 , USA

Patient Engagement throughout the Full Spectrum of Drug Development: An Interactive Workshop for Life Science Companies and Patient Groups

Session 6: Patient Engagement: What's Not Working? Real World Issues

Session Chair(s)

Prasun  Subedi, PhD, MS

Prasun Subedi, PhD, MS

Associate Director

Pfizer Inc, United States

This session takes a hard look at what has not been working so well, beginning with two case studies of challenging engagement relationships and the lessons they offered. Small group discussions will provide the opportunity for participants to share their own problems and experiences and to learn from one another. The small groups will share the highlights from their discussions to form a picture of issues that must be addressed for patient engagement practices to become more effective.

Speaker(s)

Anthony  Yanni, MD, MBA

Case Study 1: Discovery Strategy: Patient Engagement in Research

Anthony Yanni, MD, MBA

Astellas, United States

SVP, Patient Centricity

Jean  Campbell

Case Study 2: Building a Patient Advocacy Group (PAG) and Industry Relationship: Lessons from the PAG Trenches!

Jean Campbell

JF Campbell Consultants LLC, United States

Principal

Workshop Attendees &  Facilitators

Small Group Discussions

Workshop Attendees & Facilitators

United States

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