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The Evolution of Strategic Partnerships and the Four P's of International Relationship Building
Session Chair(s)
Bonnie Brescia
Chief Development Officer
BBK Worldwide, United States
People, procedure, process, programming – this forum will introduce the communications mix required to build successful international relationships. Bringing together key industry stakeholders to present a multinational clinical trial case study as it relates to implementation in Japan, this forum will discuss how groups with competing interests can better work together to operate as a united force. Representing different silos and opinions, the presenters will share their experience operating as a team to enhance the overall study relationship. These relationships have and always will exist. The key to future clinical trial success is to leverage the trends and momentum of the industry, including technological innovations, engagement tactics, new and interactive media, and unique partnership models.
Learning Objective : Describe how the clinical trial landscape has evolved including how it is impacting the need for enriched partnerships and technologies; List ways key stakeholders can streamline communication; Discuss limitations when enhancing relationships including how to overcome related challenges.
Speaker(s)
Panelist
Bonnie Brescia
BBK Worldwide, United States
Chief Development Officer
Panelist
Christina Bodurow, PhD, MA
Eli Lilly and Company, United States
Senior Director, External Sourcing, Development Center of Excellence
Panelist
Kiyoshi Aoyagi
CROèe. INC., United States
Director
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