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Life Cycle Management of Biopharmaceuticals: An Approach and Lessons Learned for an Imperative Business Practice
Session Chair(s)
Keith Ruark, MBA
Executive Director, Strategy Consulting
INC Research, United States
This session will provide insights on strategic and financial objectives and goal-setting for key functions that are typically critical to life cycle management (LCM) planning success, on the role and value of a consistent and codified process at the enterprise level to evaluate evidence generation options, and on common pitfalls and challenges of LCM strategy development and implementation.
Learning Objective : Discuss the life cycle management (LCM) plan development process; Describe the value of a consistent codified LCM process.
Speaker(s)
LCM Approach and Lessons Learned
Keith Ruark, MBA
INC Research, United States
Executive Director, Strategy Consulting
LCM Approach and Lessons Learned
Bridget Martell
BAM Consultants, United States
Managing Director
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