DIA 2014 50th Annual Meeting "Celebrate the Past - Invent the Future"

Drawing on recent real-world client examples, this interactive presentation will discuss today’s top industry and technology drivers and why implementing new methods and strategies for optimal patient recruitment and engagement must be addressed now more than ever before. Matthew will offer advice on how employing an adaptive patient recruitment strategy – an approach to clinical trial marketing and management that focuses on deploying technology-based products and sophisticated data analysis and consultation to protect study enrollment integrity – can help ensure success in today’s ever-changing recruitment and engagement landscape.