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Disney’s Coronado Springs Resort

2024 年 03 月 06 日 7:00 上午 - 2024 年 03 月 08 日 12:30 下午

1001 West Buena Vista Drive, Lake Buena Vista, FL 32830, USA

Medical Affairs and Scientific Communications Forum

3 Tracks (Medical Communication, Medical Writing, and Field Medical) + 1 Location = A cross-functional experience for knowledge sharing, integrated thought leadership, and proactive networking.

Session 7 Track 3: Data-Driven Resource Planning for Field Medical

Session Chair(s)

Sarah  Jarvis, MBA

Sarah Jarvis, MBA

Global Medical Affairs Lead

ZS, United States

Our workshop addresses the need for innovation in Field Medical resource allocation as more traditional methods based on geographical alignment and KOL tiering face limitations. Through interactive case studies and expert discussions, participants will scrutinize challenges in current methods and explore the potential of data analytics to customize resource allocation and engagement planning. The workshop format includes panel discussions, breakout activities with case studies, and knowledge-sharing segments on best practices. Participants will leave empowered to implement data-driven resource planning and tailored engagement strategies for improved outcomes.

Learning Objective :
  • Recognize challenges with historical and current resourcing methods and where we can make improvements
  • Identify how data and analytics can be leveraged to more strategically deploy field resources in a targeted manner
  • Discuss the impact regional and local engagement strategies for meeting needs of clinicians and other stakeholder groups

Speaker(s)

Jon  Gonzales, PhD

Speaker

Jon Gonzales, PhD

ZS Associates, United States

Field Medical Capabilities Lead

Rick  Jarecke, PharmD

Speaker

Rick Jarecke, PharmD

Sumitovant, United States

Executive Director, Medical Affairs Field, Women’s Health & Urology

Sahar  Javaherian, PhD, MSc

Speaker

Sahar Javaherian, PhD, MSc

Jazz Pharma, United States

National Director, US Medical Affairs Oncology

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