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W-23: Evaluation of Publicly Available Patient Medical Education Videos on Breast Cancer

Poster Presenter

Min Kyung (Amy) Kim

Post-Doctoral Fellow
Rutgers University/Ernest Mario School of Pharmacy
United States

Objectives

A majority of patients diagnosed with breast cancer will research their own disease state using the internet. The aim of this study is to evaluate the effectiveness of patient medical education videos of breast cancer as well as the published literature on this topic.

Method

To assess current literature evaluating medical education videos, literature searches were conducted. Twenty videos were identified through a Google video search. A rubric was created to capture video metrics, evaluate medical content, and collect user experience.

Results

Phase I: A PubMed and EMBASE search was conducted resulting in five and nine articles respectively. Five articles were identified in both EMBASE and PubMed, of which four articles evaluated a specific topic within a disease state, and three of those articles assessed binary outcomes. One article did not hold relevance to patient medical education. Of the remaining four articles found in EMBASE, one article evaluated a specific topic within a disease state, and two articles collected metrics. Only one article in the EMBASE results evaluated the overall medical content of breast cancer videos but did not assess quality or user experience. Phase II: Out of the 20 videos identified, three videos were not evaluated because they were duplicates or the links were not available for viewing. Since there is no currently available validated assessment tool for patient medical education, a rubric was developed to evaluate medical content and user experience. The medical content category was arranged into 10 subtopics, where each subtopic was assigned one point for a maximum of 10 points. User experience was also arranged into 10 subtopics, where each subtopic was rated between 0-5 for a maximum of 50 points. Of the 17 evaluated videos, the average score for medical content was 5.53 out of 10 and user experience was 31.55 out of 50. The individual video scores for user experience was directly correlated with the individual video scores for medical content. The correlation coefficient between user experience and medical content was 0.95. From the available metrics provided from 14 of 17 evaluated videos, the average number of views per day was 2.23, however, this was not correlated with medical content nor user experience with correlation coefficient being r=0.0 and r=0.22, respectively. Additional parameters of user experience and medical content will be presented.

Conclusion

Based on an independently developed rubric, this study demonstrates a strong linear correlation between the user experience and medical content of videos focused on patient medical education of breast cancer, where the individual video scores of medical content increased as those of user experience increased. However, there is no association with the two categories and the number of views per day, which represents the availability and easy access of these videos to patients seeking education. Therefore, based on this research, currently available medical education videos may not sufficiently provide the appropriate education for breast cancer patients. However, more research and larger studies may be required to confirm these findings and validate the rubric.