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T 24: Patient Recruitment on Social Media: a Qualitative Analysis of Strategies by Pharmaceutical Companies on Facebook and Twitter
Poster Presenter
- Senior Clinical Scientist
- Merck & Co., Inc.
United States
Joseph Fiore
Objectives
Method
A retrospective, qualitative analysis was performed examining posts from pharmaceutical companies on Facebook and Twitter aimed at recruiting subjects for clinical research. Screenshots of posts are displayed and analyzed in context of ICH Good Clinical Practice (GCP) and FDA social media guidance.