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MA.S2. – Measuring the Value of Medical Affairs to the Business
Session Chair(s)
Dr. Qayum Mukaddam
Independent Consultant
India
This session delves into how the value of Medical Affairs can be measured, the expectations from business leaders, and the inherent challenges in quantifying strategic and scientific impact. Presentations and a panel discussion will explore frameworks, leadership perspectives, and real-world barriers to demonstrating tangible business value.
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