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DoubleTree by Hilton Washington DC - Crystal City

Feb 23, 2023 7:00 AM - Feb 24, 2023 4:15 PM

300 Army Navy Drive, Arlington, VA 22202

Advertising and Promotion Regulatory Affairs Conference

DIA’s Advertising and Promotion Regulatory Affairs Conference explores the current state of compliance for marketing both biopharmaceuticals and medical devices.

Welcome & Keynote: Diversity, Equity, and Inclusion in the R&D Space

Session Chair(s)

Fadwa  Almanakly, PharmD

Fadwa Almanakly, PharmD

Vice President & Head, Advertising and Promotion, Regulatory Affairs Americas

Bayer Pharmaceuticals, United States

Sheetal  Patel, PharmD

Sheetal Patel, PharmD

Vice President, Specialty Compliance

Johnson & Johnson, United States

At the heart of our work, we all share the same priority which is the wellbeing of the patients we serve. Therefore, there is a need for selecting a diverse group of patients to share their personal health journey highlighting the need for integrating patient diversity from the start. The keynote will discuss the importance of diversity throughout the drug development lifecycle.

Learning Objective : At the conclusion of this session, participants should be able to:
  • Discuss FDA’s expectations based on their draft guidance for Diversity & Inclusion in Clinical Trials
  • Recognize the importance of recruiting hard-to-reach populations
  • Apply lessons and recommendations to lead a successful inclusive, multicultural marketing campaign

Speaker(s)

Jen  Horonjeff, PhD

Speaker

Jen Horonjeff, PhD

Savvy Cooperative, United States

Founder and CEO

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