Medical Information and Communications Conference

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Mini-Hackathon: What has COVID teached us: A potential to evolve or business as usual?

Session Chair(s)

Marie-Luise Helmich, PhD

Head of Europe Medical Information

Sanofi, Germany

Sabine Lischka-Wittmann, DrSc

Sr. Director - Medical Information, Europe

Lilly Deutschland GmbH, Germany

Katia Castrillo, PhD

Medical Information Europe Capability Senior Manager

Eli Lilly, Ireland

Michelle Bridenbaker, BSN, MS

Vice-President at MILE, Head of Global Medical Information,

Recordati Rare Diseases, Switzerland

After 2 years of Pandemic, we would like to take the opportunity to reflect on how COVID has impacted our communication: how did and does the pandemic influence our behaviour and our ways of working?

In this interactive activity, all participants, speakers and panellists will have the opportunity to work together and explore three different areas within Medical Information:

What changed for us at/in our companies?
How did our customers’ behaviour change?
What can we learn from how other industries adapted?

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