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Medical Affairs and Scientific Communications Forum

DIA Your Way! Join us live in-person or live from the comfort of your home/office. This event offers two learning avenues depending on your preference!

Session 8 Track 3: Unlocking the Mysteries of HEOR

Session Chair(s)

Sonja Hokett, PharmD, MS

Executive Director/Head of Medical Managed Care
BioXcel Therapeutics, United States

This session will address two topics related to creation of a value story through creative analysis and implementation of a wide range of data as well as understanding the career path from MSL to a field HEOR role considering a broad range of perspectives.

Learning Objective : At the conclusion of this session, participants should be able to:
Outline the strengths and limitations of data gained from various research designs

Discuss creative ways to collect real world data to incorporate into a comprehensive value story

Detail the field HEOR roles and responsibilities

Describe ‘hidden’ collaboration, communication, and other aspects of the role to consider

Speaker(s)

Let’s Get Real – Creative Ways to Incorporate Real World Evidence into Your Value Story

Morgan Bron, PharmD, MS

Ingrezza Franchise HEOR Lead, Health Economics and Outcomes Research
Neurocrine Biosciences, United States

Breaking into the HEOR Field Role – Things to Consider

Mae Kwong, PharmD

Senior Director, Medical Managed Care
BioXcel Therapeutics, United States

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