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Loews Royal Pacific Resort at Universal Orlando Resort

Mar 21, 2022 7:00 AM - Mar 23, 2022 5:00 PM

6300 Hollywood Way, Orlando, FL 32819

Medical Affairs and Scientific Communications Forum

DIA Your Way! Join us live in-person or live from the comfort of your home/office. This event offers two learning avenues depending on your preference!

Session 8 Track 3: Unlocking the Mysteries of HEOR

Session Chair(s)

Sonja Wesley Hokett, PharmD, MS, MSc

Sonja Wesley Hokett, PharmD, MS, MSc

Executive Director/Head of Medical Managed Care

BioXcel Therapeutics, United States

This session will address two topics related to creation of a value story through creative analysis and implementation of a wide range of data as well as understanding the career path from MSL to a field HEOR role considering a broad range of perspectives.

Learning Objective : At the conclusion of this session, participants should be able to:
  • Outline the strengths and limitations of data gained from various research designs
  • Discuss creative ways to collect real world data to incorporate into a comprehensive value story
  • Detail the field HEOR roles and responsibilities
  • Describe ‘hidden’ collaboration, communication, and other aspects of the role to consider

Speaker(s)

Morgan  Bron, PharmD, MS

Let’s Get Real – Creative Ways to Incorporate Real World Evidence into Your Value Story

Morgan Bron, PharmD, MS

Neurocrine Biosciences, United States

Ingrezza Franchise HEOR Lead, Health Economics and Outcomes Research

Mae  Kwong, PharmD

Breaking into the HEOR Field Role – Things to Consider

Mae Kwong, PharmD

BioXcel Therapeutics, United States

Senior Director, Medical Managed Care

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