Medical Affairs and Scientific Communications Forum

Session Chair(s)

The field based medical affairs teams serve as conduits of medical and scientific information and are positioned at the heart of pharma’s network of thought leaders and other experts. However, it has been difficult to realize the true impact of their field activities. In this session, we will evaluate the impact of two specific areas of interest - through expanding career opportunities for individuals along with expanding the base of customer segments. Each of these will provide insight into future methods to assess impact of these important roles.

Learning Objective : At the conclusion of this session, participants should be able to:

• Describe new and expanded customer segments for field medical affairs
• Examine the impact and value to the company resulting from interactions with these new customer segments
• Review potential career paths for field medical affairs and how this career path adds value to both the individual and the company

Speaker(s)