Medical Information and Communications Conference

Engage and Exchange with the Biggest Medical Information Community in Europe

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Sponsored Session- The Power of a Hybrid MI Approach for a Superior Customer Experience

Session Chair(s)

Simon Johns

Director, Medical Information and Marketed Product Safety

IQVIA, United Kingdom

Richard Marcil

Chief Customer Officer

Conversation Health, United States

As Medical Information teams are now looking to accelerate the digital transformation and virtualization of their activities, increasing consideration must be brought to Customer Experience and Satisfaction – not just Compliance. While great Customer Experience requires a customer-centric mindset, it also requires well thought out processes to best suit your customers’ needs and time availability. This session will tackle emerging and best practices, including always-on access, ease of use, personalization, digital-to-human handoffs, accuracy, and compliance.

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