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DIA 2021 Global Annual Meeting


Spotlight Symposia: The Intersection of Patient Advocacy and Technology - Key To Building Effective Patient Communities

Session Chair(s)

  UBC

UBC

  • United BioSource Corporation, United States
Engaging participants enrolled in a clinical trial or post marketing study is often a challenge for sponsors. How do you create deeper value for patients during their participation in the study and beyond

Sponsors need to know what type of information is most valuable to these patients. What mediums and types of patient-centric content work most effectively? From patient engagement portals, to chatbots and videos, explore the avenues available to create and sustain patient interest. Join UBC and Pfizer as they share best practices and examples of ways technology can help create an environment where patients are engaged and supported throughout a study and after their participation has concluded.

Speaker(s)

Shazia  Ahmad

Shazia Ahmad

  • Senior Director, Patient and Physician Services
  • UBC, United States
David  Leventhal, MBA

David Leventhal, MBA

  • Senior Director, Clinical Trial Experience, Global Product Development
  • Pfizer Inc, United States