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Mar 22, 2021 9:50 AM - Mar 24, 2021 2:30 PM

(Eastern Standard Time)

Medical Affairs and Scientific Communications Forum

Session 7 Track 3: The New Ecosystem of KOL Engagement

Session Chair(s)

Kevin  Appareti

Kevin Appareti

Senior Director, Global Medical Science Liaison

Royal Philips, United States

This session will explore the challenges and drivers of a New Ecosystem of Key Opinion Leader Engagement that MSLs and others need to be aware of. We will cover the profound trends transforming healthcare and how these will impact a new approach to identifying KOLs, designing engagement activities, structuring knowledge exchange and ensuring we are aligned with the organization goals and objects. We will look at both Pharmaceutical models as well as Medical Device models of KOL engagement.

Learning Objective : At the conclusion of this session, participants should be able to:
  • Discuss the challenges and drivers of a new ecosystem of Key Opinion Leader Engagement
  • Identify ways of identifying KOLs and new designs of engagement activities
  • Recognize different KOL engagement models


Julia  Dmitrieva, MPA

The New Ecosystem of KOL Engagement: Medical Device Perspective

Julia Dmitrieva, MPA

Royal Philips, United States

Global MSL and Director of Key Opinion Leader Programs

Representative Invited


Representative Invited

Sunovion Pharmaceuticals, Inc., United States

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