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Mar 22, 2021 9:50 AM - Mar 24, 2021 2:30 PM

(Eastern Standard Time)

Medical Affairs and Scientific Communications Forum

Session 5 Track 1 and 3: So You’ve Got Insights, Now What?

Session Chair(s)

Dannis  Chang, PharmD

Dannis Chang, PharmD

Director, Hematology Medical Information Team Lead

Genentech, Inc., United States

Joshua  Corriveau, PharmD, MBA

Joshua Corriveau, PharmD, MBA

Global Medical Director

LEO Pharma, United States

Medical Affairs is uniquely positioned to understand the patient and physician barriers at each step, helping to illuminate needs that can then inform strategic and tactical plans across the organization. Collecting information and generating quantitative metrics is the ‘easiest’ part of the insight process. Linking the insight to some relevant strategic action is the hardest part—what trends can we anticipate to better exceed the expectations of our key external and internal stakeholders?

Learning Objective : At the conclusion of this session, participants should be able to:
  • Describe how to capture customer insights involving clinical practice dynamics
  • Build a cross-functional forum to foster discussion of insights and create clear accountability to implement changes to strategy or new tactics
  • Establish common frameworks to consolidate insights across functions to maximize the strategic impact of medical insights


Richard  Ho, PhD, MS


Richard Ho, PhD, MS

Javelin Bioscience, United States


Robin  Winter-Sperry, MD


Robin Winter-Sperry, MD

Scientific Resilience, United States


Mary Alice  Dwyer, PharmD


Mary Alice Dwyer, PharmD

Synetic Life Sciences, United States

Vice President, US

Annette  Ogbru, PharmD, MBA


Annette Ogbru, PharmD, MBA

Lundbeck, United States

Director, Field Medical Affairs

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