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Session 4 Track 1: Leveraging Technology to Satisfy Shifting Customer Expectations in the Digital Era: Best Practice Examples and Compliance Considerations
Session Chair(s)
Marie-Ange Noue, PhD
Senior Director, Head of Scientific Communications
EMD Serono, Canada
During this session, panelists will discuss and share best practices, customer insights, experiences, and key learnings related to the adoption of innovative technologies by medical communication teams to disseminate scientific content in a novel and compliant manner.
Learning Objective : At the conclusion of this session, participants should be able to:
- Identify different innovative content formats for adapting medical information service offerings to the evolving needs of customers in the digital era
- Explain the perceived benefit to HCPs of various content formats
- Develop internal processes to allow for compliant adoption of innovative formats to better address customers’ expectations for accessing medical information
Speaker(s)
From Traditional to Innovative Content Format and Technologies for Delivering Scientific Information
John Jones, MBA
PhactMI, United States
Technology Director
Combining Chat Bot and Live Chat to Increase Ease of Access to Product Information: a Case Study
Sandeep Gantotti
Indegene Pvt Ltd, India
Associate Vice President, Enterprise Medical Solutions
Regulatory and Compliance Considerations for the Adoption of Innovative Technologies by Medical Information
Stephen Li, MBA
Karyopharm Therapeutics Inc., United States
SVP, Regulatory Affairs
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