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Mar 22, 2021 9:50 AM - Mar 24, 2021 2:30 PM

(Eastern Standard Time)

Medical Affairs and Scientific Communications Forum

Session 4 Track 1: Leveraging Technology to Satisfy Shifting Customer Expectations in the Digital Era: Best Practice Examples and Compliance Considerations

Session Chair(s)

Marie-Ange  Noue, PhD

Marie-Ange Noue, PhD

Senior Director, Head of Scientific Communications

EMD Serono, Canada

During this session, panelists will discuss and share best practices, customer insights, experiences, and key learnings related to the adoption of innovative technologies by medical communication teams to disseminate scientific content in a novel and compliant manner.

Learning Objective : At the conclusion of this session, participants should be able to:
  • Identify different innovative content formats for adapting medical information service offerings to the evolving needs of customers in the digital era
  • Explain the perceived benefit to HCPs of various content formats
  • Develop internal processes to allow for compliant adoption of innovative formats to better address customers’ expectations for accessing medical information


John  Jones, MBA

From Traditional to Innovative Content Format and Technologies for Delivering Scientific Information

John Jones, MBA

PhactMI, United States

Technology Director

Sandeep  Gantotti

Combining Chat Bot and Live Chat to Increase Ease of Access to Product Information: a Case Study

Sandeep Gantotti

Indegene Pvt Ltd, India

Associate Vice President, Enterprise Medical Solutions

Stephen  Li, MBA

Regulatory and Compliance Considerations for the Adoption of Innovative Technologies by Medical Information

Stephen Li, MBA

Karyopharm Therapeutics Inc., United States

SVP, Regulatory Affairs

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