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Mar 22, 2021 9:50 AM - Mar 24, 2021 2:30 PM

(Eastern Standard Time)

Medical Affairs and Scientific Communications Forum

Session 4 Track 3: Augmented Efficiency - Showcasing Field Medical Value through Artificial Intelligence and Natural Language Processing

Session Chair(s)

Joshua  Corriveau, PharmD, MBA

Joshua Corriveau, PharmD, MBA

Global Medical Director

LEO Pharma, United States

Sonja  Hokett, PharmD, MS, MSc

Sonja Hokett, PharmD, MS, MSc

Executive Director, Medical Managed Care & HEOR

BioXcel Therapeutics, United States

Case study discussion focused on real world examples of integrating Artificial Intelligence (AI) and Natural Language Processing (NLP) into medical affairs organizations to efficiently identify trends and emerging signals from medical insights. Participants will learn innovative ways to analyze medical insights to showcase field medical value and impact medical strategy. Presenters will share candid perspectives to help participants in navigating the growing pains of incorporating AI & NLP into their medical affairs organizations.

Learning Objective : At the conclusion of this session, participants should be able to:
  • Describe role of AI and NLP in analyzing field medical insights to impact medical strategy and showcase medical value
  • Identify valuable best practices and tactics shared through the 2 case examples that could be incorporated into their organizations
  • Apply learnings to foster innovation and efficiency in their medical affairs organization


Avikk S Ghose, MBA


Avikk S Ghose, MBA

Kernel, United States


Kay  Uttech, PharmD, MA, RPh


Kay Uttech, PharmD, MA, RPh

Indegene, United States

VP, Strategic Initiatives

William Robert Strickland, PharmD


William Robert Strickland, PharmD

Medical Affairs, United States

Senior Director, Medical Affairs Operations & Communications

Bo  Trinh, PharmD


Bo Trinh, PharmD

Lundbeck, United States

Regional MSL Director

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