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Mar 22, 2021 9:50 AM - Mar 24, 2021 2:30 PM

(Eastern Standard Time)

Medical Affairs and Scientific Communications Forum

Session 2 Track 3: Life Going Virtual

Session Chair(s)

J. Lynn  Bass, PharmD, RPh

J. Lynn Bass, PharmD, RPh

Senior Director, Medical Science Liaisons

BridgeBio, United States

Kevin  Appareti

Kevin Appareti

Senior Director, Global Medical Science Liaison

Royal Philips, United States

While virtual HCP interactions are not novel, the effects of the COVID-19 pandemic have forced medical science liaison and medical affairs professionals to quickly pivot exclusively to these virtual interactions. With this pivot, new opportunities have been realized and challenges addressed to ensure continuous and open connections with the HCP community. This session will review these opportunities and challenges, share principles of effective virtual engagement, and provide examples of unique innovation for MSLs and medical affairs personnel to apply while working in a virtual environment.

Learning Objective :
  • Discuss the challenges and benefits of virtual HCP interactions
  • Review Principles of Effective Virtual Engagement (Etiquette, Expectations, Clarity of Objectives, Follow-up, etc.)
  • Discuss examples of innovation within Medical Affairs and Medical Science Liaison roles during a pandemic
  • Describe how the loss of boundaries can expand internal and external engagements while removing geographical limits


Sarah  Jarvis, MBA


Sarah Jarvis, MBA

ZS, United States

Global Medical Affairs Lead

Debbie  Yen, PharmD


Debbie Yen, PharmD

Sanofi, United States

Medical Science Liaison, Cardiovascular

Kevin  Appareti


Kevin Appareti

Royal Philips, United States

Senior Director, Global Medical Science Liaison

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