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Medical Information and Communications Conference and Exhibition

Engage and Exchange with the Biggest Medical Information Community in Europe!


SESSION 7: DIGITALISATION OF MEDICAL INFORMATION

Session Chair(s)

Hakan  Aribas, MD

Hakan Aribas, MD

  • Sr. Medical Information and Communication Manager
  • NOVARTIS PHARMA, Turkey
The session will cover a holistic approach to medical information. Patients’ and healthcare professionals’ needs are rapidly evolving and we are faced with new interaction demands, offering both challenges and opportunities. Susan will explain how to focus on expanding self-service and digital channel offerings and migrating customers to the most appropriate channel for their inquiry, so that we can improve customer engagement and enable MI to be ready for future demands. Besides an improved customer journey, one of the key topics in a communication is safety. Restoring key functionality with minimum disruption to internal and external customers in case of a malware attack is also important. Jenny will share an experience about a ransomware attack was activated on their systems and how they reacted, managed the immediate impact on their systems, clients and reporting requirements. She will share how their business continuity plans were implemented in the situation and where needs for improvement were identified.

Speaker(s)

Susan  Mohamed, MS, MSc

A Holistic Approach to Medical Information

Susan Mohamed, MS, MSc

  • Medical Information Digital Lead Europe
  • Pfizer, Netherlands
Jenny  Reid-Young

Are you really prepared? Experience and learnings from a global cyber security attack

Jenny Reid-Young

  • Director, Global Client Services
  • ProPharma Group, United Kingdom

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