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Medical Affairs and Scientific Communications Forum

3 Meetings, 1 Location: Medical Communications, Medical Science Liaisons, Medical Writing

Session 9 Track 1: Podium Pearls

Session Chair(s)

Ivy  Chang, PharmD

Ivy Chang, PharmD

  • Principal Therapeutic Area Lead, Medical Information
  • Genentech, Inc, United States
Medical communications professionals will be presenting their successes, challenges, and “pearls of wisdom” on various topics through podium presentations. Interested in being considered to present? Submit your Abstract at
Learning Objective : At the conclusion of this session, participants should be able to:
  • Discuss and share best practices, experiences, and innovative processes for medical communications topics related to social media, innovative delivery tools, infographic summaries, customer-centric communications, CRM implementation, and payer inquiries


Mallory  Alonso

Web-CRM Implementation Across Company Divisions and Contact Center Vendor During Product Launch

Mallory Alonso

  • Medical Science Liaison
  • UCB, United States
Michelle  Quinlan, PharmD

US Medical Information (MI) Social Media Activities: Where are we now through Engagement Rate and Click-through Rate

Michelle Quinlan, PharmD

  • Associate Director, Medical Information
  • Pfizer, Inc., United States
Andrew  Gazo, PharmD, MS

A phactMI Benchmarking Survey: 27 Medical Information Departments on Healthcare Decision Making Materials for Payer Inquiries

Andrew Gazo, PharmD, MS

  • Head of CHC Global Content, Medical Information
  • Sanofi, United States
Debra  Bello, PhD, RN

The Medical Information Journey to Clear, Customer-Centric, and More Visual Communications

Debra Bello, PhD, RN

  • Director, Specialty Therapies, Global Medical Information
  • AbbVie, Inc., United States
Annamaria  Crisan, MS, MSc

Innovative Delivery of Medical Information Through an Interactive Web-based Tool; A Use Case

Annamaria Crisan, MS, MSc

  • Pfizer, Canada
Hemali  Patel, PharmD, RPh

Satisfaction with Infographic Summaries as Part of Medical Information Responses

Hemali Patel, PharmD, RPh

  • Medical Information Therapeutic Manager
  • Novo Nordisk Inc., United States