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Medical Affairs and Scientific Communications Forum
Session 9 Track 1: Podium Pearls
Session Chair(s)
Ivy Chang, PharmD
- Principal Therapeutic Area Lead, Medical Information
- Genentech, Inc, United States
Medical communications professionals will be presenting their successes, challenges, and “pearls of wisdom” on various topics through podium presentations. Interested in being considered to present? Submit your Abstract at DIAglobal.org/Abstracts.
Learning Objective : At the conclusion of this session, participants should be able to:- Discuss and share best practices, experiences, and innovative processes for medical communications topics related to social media, innovative delivery tools, infographic summaries, customer-centric communications, CRM implementation, and payer inquiries
Speaker(s)

Web-CRM Implementation Across Company Divisions and Contact Center Vendor During Product Launch
Mallory Alonso
- Medical Science Liaison
- UCB, United States
US Medical Information (MI) Social Media Activities: Where are we now through Engagement Rate and Click-through Rate
Michelle Quinlan, PharmD
- Associate Director, Medical Information
- Pfizer, Inc., United States
A phactMI Benchmarking Survey: 27 Medical Information Departments on Healthcare Decision Making Materials for Payer Inquiries
Andrew Gazo, PharmD, MS
- Head of CHC Global Content, Medical Information
- Sanofi, United States
The Medical Information Journey to Clear, Customer-Centric, and More Visual Communications
Debra Bello, PhD, RN
- Director, Specialty Therapies, Global Medical Information
- AbbVie, Inc., United States

Innovative Delivery of Medical Information Through an Interactive Web-based Tool; A Use Case
Annamaria Crisan, MS, MSc
- Pfizer, Canada

Satisfaction with Infographic Summaries as Part of Medical Information Responses
Hemali Patel, PharmD, RPh
- Medical Information Therapeutic Manager
- Novo Nordisk Inc., United States
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Check out our 2019 Program!
Download 2018 Session Video Recording
It Takes a Village: Collaborations for One Medical Voice
Preconference Short Courses
Medical Communications Primer: The Fundamentals of Medical Communications
Short Course 1: Medical Communications: Compliance in 2019
Short Course 3: Effective Delivery of NDA and MAA Submission Packages
Short Course 4: Advertising and Promotional Content Review: A Medical Information Perspective