Medical Affairs and Scientific Communications Forum

Session Chair(s)

This session will assess issues with current communication of clinical data, and suggest better presentation strategies to meet publication, regulatory, and medical affairs customer needs. The presenters will show different methods of data presentation from low to high complexity and discuss how different styles of data presentation can help with understanding complex medical information. In addition, the speakers will explore emerging digital presentation styles that can improve both internal and external audience engagement and understanding of a team’s drug development data. In conclusion, this session will explain how advanced data visualization is important to medical writing.

Learning Objective : At the conclusion of this session, participants should be able to:

• Recognize the reasoning for using different data visualization styles for presenting data and medical information for different audiences
• Evaluate how modifying data presentation styles helps clinical stakeholders highlight important efficacy and safety information from complex datasets
• Apply new ways of presenting complex data to improve efficiencies and aid audiences’ understanding

Speaker(s)