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Medical Affairs and Scientific Communications Forum

Medical Communication, MSL, and Medical Writing.


To Thine Own Self be True: How Understanding Who You Are and What You Want Will Help You Build and Market Your Brand

    Session Chair(s)
      Arlene  Kray, PharmD, PhD

      Arlene Kray, PharmD, PhD

      • Associate Director, Medical Writing
      • PRA Health Sciences, United States
    We will show you how understanding your personality will help you make the most of your unique combination of talents to help you achieve career happiness. In our fun, dynamic, and interactive session, short presentations on personality types, presenting yourself, and networking activities, will be interspersed with breakout activities so you can practice and network with other conference goers. You will learn how to effectively communicate your professional background, understand the benefits of building a consistent brand, and discuss strategies for effective networking and the do’s and don’t of using social media.
    Learning Objective : At the conclusion of this session, participants should be able to:
    • Implement best practices for networking without fear/apprehension
    • Understand the value of a consistent personal brand and how to develop one
    • Utilize social media to effectively communicate ones’ personal brand
    Speaker(s)
      Arlene  Kray, PharmD, PhD

      Arlene Kray, PharmD, PhD

      • Associate Director, Medical Writing
      • PRA Health Sciences, United States
      Isabelle C. Widmer, MD

      Isabelle C. Widmer, MD

      • Medical Affairs Consultant
      • elytra GmbH, Switzerland
      Robin  Whitsell

      Robin Whitsell

      • President
      • Whitsell Innovations, Inc, United States