Medical Affairs and Scientific Communications Forum
Session 4 Keynote Address: Medical Affairs: Where are we today and where will we be in the future?
- Vice President and Head of Medical Governance, Pharmaceuticals
- Bayer Healthcare Pharmaceuticals, Inc., United States
Pamela Cyrus, MD
This talk will review trends in medical affairs with a focus on pharmaceutical industry reputation, interaction with thought leaders, patient centricity and big data (real world evidence). It will also suggest the focus for the next several years.