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Washington Marriott Wardman Park

Feb 27, 2014 7:00 AM - Feb 28, 2014 4:30 PM

2660 Woodley Road, NW, , Washington, DC 20008 , USA

Marketing Pharmaceuticals 2014: Regulating Drug Marketing in the Ever-Changing Regulatory/Legal/Health Care Environment

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Session 2 - Disease Awareness - Education or Promotion?

Session Chair(s)

Carla Brooks, MSc, RAC

Carla Brooks, MSc, RAC

Senior Director, Regulatory Affairs, Advertising and Promotion

Blueprint Medicines Corporation, United States

Proper education of consumers and healthcare professionals about diseases is an important component of ensuring promotion and protection of the Public Health. But often, the lines get blurred between disease education and product promotion. Join us in examining the current trends in disease awareness/education as well as the trends in FDA enforcement and how to keep each activity – disease awareness and product promotion compliant.

Speaker(s)

Carla Brooks, MSc, RAC

Speaker

Carla Brooks, MSc, RAC

Blueprint Medicines Corporation, United States

Senior Director, Regulatory Affairs, Advertising and Promotion

William McConagha, JD

Speaker

William McConagha, JD

Sidley Austin LLP, United States

Partner

Sheetal Patel, PharmD

Speaker

Sheetal Patel, PharmD

Johnson & Johnson, United States

Vice President, Specialty Compliance

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