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Overview

*Primer requires an additional registration fee. You do not need to be registered for the Conference to attend*

DIA’s extremely popular 2020 Ad Promo Primer returns again this year. Participants in the 2021 Primer will be able to choose a drug/biologic or medical device track and may even switch between tracks throughout the day. This flexibility and expanded offering is designed to allow for more nuanced discussions about promotional standards, tactics, execution, and enforcement. The primer will be interesting, practical, and vital for those new to the field as well as experienced professionals who are seeking a refresher. The primer is designed for regulatory, legal, medical, compliance, or marketing professionals, their advisers and consultants, or for anyone else in the field of prescription drugs and medical device product promotion. Instructors will provide clear and practical background and insights to field your most difficult questions.

Learning objectives

Medical Device Promotion Track Highlights

At the conclusion of this track, the participant should be able to:

  • Describe the scope of the FDA's authority over medical device promotion
  • Apply the relevant FDA standards to promotional messages about medical devices
  • Identify when to look to other agencies (especially FTC) for promotional standards

Drug Promotion Track Highlights

At the conclusion of this track, participants should be able to:

  • Discuss the current regulatory/compliance environment pertaining to the advertising and promotion of prescription drugs, vaccines, and biologics
  • Describe FDA advertising and promotional requirements, including claim support requirements, fair balance expectations, internet and social media challenges, product booths at medical conventions, adherence and preference programs, patient involvement and outreach, disease state programs, and public relations challenges
  • Assess the importance of the promotional review process, and be equipped to serve as a leading member of a promotional review committee