*Primer requires an additional registration fee. You do not need to be registered for the Conference to attend*DIA’s extremely popular 2020 Ad Promo Primer returns again this year. Participants in the 2021 Primer will be able to choose a drug/biologic or medical device track and may even switch between tracks throughout the day. This flexibility and expanded offering is designed to allow for more nuanced discussions about promotional standards, tactics, execution, and enforcement. The primer will be interesting, practical, and vital for those new to the field as well as experienced professionals who are seeking a refresher. The primer is designed for regulatory, legal, medical, compliance, or marketing professionals, their advisers and consultants, or for anyone else in the field of prescription drugs and medical device product promotion. Instructors will provide clear and practical background and insights to field your most difficult questions.