W-24: Where High Touch Meets High Tech: Reimagining Innovation In Clinical Trials

Poster Presenter

Abbe Steel

Chief Growth Officer
CorEvitas, LLC
United States

Objectives

To share approaches to understand the patient perspective as patients utilize more technology within clinical trials.

Method

A variety of methods will be shared including: Advisory Boards Focus groups In-depth one-on-one interviews Online bulletin boards Mock trial simulations Patient Opinion Leader (POL) Panels Ethnographic Research Quantitative surveys

Results

Through the various research methods sponsors will be better able to understand: Whether to use a mobile app or patient portal The value of an econsent The platform that would work best for the population including a smartphone, a tablet or a laptop If patients are open to wearable devices like FitBits, Apple Watch, biopatches How patients feel about the use of telemedicine If patients are likely to use a bluetooth scale, sleep monitors

Conclusion

Understanding how to balance patient needs with cutting edge technology will help sponsors think about disruptive innovation through a different lens and lead to better outcomes through studies that are enhanced by technology rather than overwhelmed by it.