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Session 6C: MSL Value: A Panel Approach Of Perspectives from Various Stakeholders
Session Chair(s)
Kathleen M Guindon, PhD, MS, RN
Senior Director, Medical Science Liaison
Kronos Bio, United States
Central to the MSL role is customer relationship management. Relationship management involves visits, provision of off-label data in response to unsolicited questions, research support, presentations, and triaging requests/single point of contact. This session will provide perspectives from stakeholders on what they view as relationship management strategies used by MSLs that constitutes value.
Learning Objective : At the conclusion of this session, participants should be able to:- Explore MSL relationship management practices that create value for various stakeholders
- Leverage information gained from session to build strategic MSL customer management plans
- Leverage information gained from session to create innovative MSL relationship management practices
Speaker(s)
Speaker
Kathleen M Guindon, PhD, MS, RN
Kronos Bio, United States
Senior Director, Medical Science Liaison
Panelist
Raymond Taetle, MD
Arizona Oncology, United States
Medical Oncologist
Panelist
Peg Crowley-Nowick, DrSc, MBA
Zipher Medical Affairs, LLC, United States
President