T-20: Assessment of Patient Perceptions Towards Direct-to-Consumer Advertising

Poster Presenter

Tina Chhabra

Post-PharmD Regulatory Affairs Fellow
Biogen; MCPHS University
United States

Objectives

The objective of this study was to gather information regarding patient experiences and interactions with direct-to-consumer advertising and how it influences their healthcare decisions.

Method

A survey was prepared to gather data about patients’ exposure and attitudes towards direct-to-consumer advertising. Patients chosen were admitted to a telemetry unit at a community hospital. Patients were solicited to complete the surveys by pharmacy personnel between November 2016 and March 2017.

Results

Research in progress

Conclusion

Research in progress Authors: Kathy Lu Tina Chhabra