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Session 10 Track A: Best Practices for Ad Promo Launch Strategy
Session Chair(s)
Micheline Awad, MBA
Sr. Director, Regulatory Advertising, Promotion, and Labeling
Day One Biopharmaceuticals, United States
This session will focus on providing insights and best practices as well as tips on overcoming challenges, managing launch teams, and developing senior management support for a successful product launch for small companies preparing to launch their first product or experienced companies looking to improve their launch strategies.
Learning Objective : At the conclusion of this session, participants should be able to:- Provide brief overview and helpful tips for launch strategies (Normal and Subpart E/H)
- Identify factors that contribute to a successful launch including cross-functional team collaboration and senior management support
- Leverage cross-functional team experiences and focus on roles and responsibilities
Speaker(s)
Launch Success - Planning, Planning, Planning!
Robert F. Quinn
AstraZeneca, United States
Director Promotional Regulatory Affairs- Oncology
Launch Execution - Team Dynamics
Eileen Valenta, MBA
Valenta Consulting , United States
President
Planning for Success
Blythe Buchanan
Corium, LLC, United States
VP, Head of Regulatory Affairs