戻る Agenda
Social Listening as a Tool to Inform Study Teams on Social Media Strategy for Recruitment and Building Patient-Centric Trials
Session Chair(s)
Melissa Jean Mottolo
Site Intelligence Lead - Feasibility
Pfizer Inc, Switzerland
Social (web) listening is a way to monitor and analyze social media by extracting data from blogs, social networks, message boards, wikis, Twitter, and news sources. With over two billion people online, and one in four people in the world using social media, social listening has quickly become an essential customer intelligence tool. In this forum, we will examine how by listening to the patient and caregiver, one can start to understand the patient’s voice, which in turn can have a positive impact on the trial design and recruitment strategy. We are in business to serve patient’s needs, so why not listen to them?
Learning Objective : Describe the basics of social listening including how it can be used to aid in patient recruitment and retention; Illustrate how the patient’s voice in social media platforms can aid in building a better social media strategy for recruitment and retention and patient-focused protocols.
Speaker(s)
Panelist
Stella Stergiopoulos, MPH, MS
EQRx, United States
Director, Health Economic and Outcomes Research
Panelist
Melissa Jean Mottolo
Pfizer Inc, Switzerland
Site Intelligence Lead - Feasibility