DIA's Annual Canadian Meeting: New Reality / New Frontiers

The increasing popularity of social media networks is changing consumer behavior. An entire generation now communicates via tweets, pins and IMs. Consumer endorsement has a powerful, and near instantaneous, effect on company strategy. This has required the business community to adapt to this technology and engage their customers in more personal and virtual ways. In an industry as tightly regulated as pharmaceuticals, the use of social media platforms to engage, inform and promote raises some unique challenges. This session will explore the uses of social media both from an industry and regulator perspective. From R&D, to internal collaboration and compliance considerations, the three speakers will share best practices and provide valuable tips to ensure that your use of social media platforms is successful.