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Utilizing and Understanding Real World Evidence Solutions to Efficiently Recruit the Most Appropriate Patients and Sites for Clinical Trials
Session Chair(s)
Nancy Mulligan
Executive Director, Patient & Physician Services
UBC, United States
This session will examine the use of real world evidence for optimal insight into site and patient recruitment. We will discuss ways in which pharmacy, medical claim, consumer and lab data can be used to improve outcomes on clinical trials. Detailed methods and case studies will be presented by key opinion leaders in each of these areas.
Learning Objective : Discuss using geo-targeting to identify where the highest volumes of patients and prescribers can be found; Identify how these tools can be used to select ideal locations for study sites and patients; Discuss ways to further refine and target study populations to find patients for any particular disease state or desired patient population.
Speaker(s)
Heat Maps: Using PBM Data, Predictive Modeling, Medical Expertise in Understanding, Targeting and Conducting Effective Patient Recruitment Strategies
Nancy Mulligan
UBC, United States
Executive Director, Patient & Physician Services
Using Consumer Data to Improve Patient Segmentation and Targeting for Clinical Trials Recruitment
Andrew Kress
HealthVerity, Inc., United States
Chief Executive Officer
Clinical Trial Patient Recruitment
David M. Freeman, MA, MBA
Quest Diagnostics, United States
GM, Healthcare Analytics Solutions
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