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DIA 2018 Global Annual Meeting

Achieving Customer Centricity to Advance Patient Care Through Innovative Communication Channels

    Session Chair(s)
      Debra  Bello, PhD, RN

      Debra Bello, PhD, RN

      • Director, HCV& Virology, Global Medical Information
      • AbbVie, Inc., United States
    The growing environment of medical information needs is associated with the progression of combined strategic communication channels to meet healthcare professional and patients’ expectations. Medical information departments across the pharmaceutical industry are placing an emphasis on improving the value of the scientific content they provide in written correspondence. This session will discuss how simple, easily digestible, meaningful, and intuitive style of health literate communication will enable our stakeholder to make better informed decisions by improving the comprehension of complex data. One of the key challenges associated with any medical information management system is to keep up with patient unmet needs and expectations which evolve with time including the need for timely delivery of accurate and up-to-date information on medicines from different platforms or channels.
    Learning Objective : • The multi-functional requirements to effectively and timely communicate information for patient management and safety.
      Philippe  Sorel Takam, PharmD, MSc, RPh

      Evolution of Medical Information Response Delivery Channels

      Philippe Sorel Takam, PharmD, MSc, RPh

      • Global Head of Medical Information
      • Primevigilance Ltd, United Kingdom
      Cheryl  Hanson, PharmD

      Medical Information Journey to Health Literate Style of Writing

      Cheryl Hanson, PharmD

      • Senior Medical Information Manager
      • AbbVie, Inc., United States