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Medical Affairs and Scientific Communications Forum

Medical Communication, MSL, and Medical Writing.


Session 9 Track 3: Are You Prepared to Ride the Tsunami of Change in Medicine or Will You Drown?

    Session Chair(s)
      Robin L. Winter-Sperry, DrMed, MD

      Robin L. Winter-Sperry, DrMed, MD

      • Head, Global Field Based Medical Excellence
      • Sanofi Genzyme, United States
    Be disruptive, be provocative but be educated. This session will focus on the changes occuring in medicine from multiple perspecives. Leaders from medical media and digital medicicne will provide a highly interactive and engaging session on ways to adapt field based medical teams to meet changing KOL needs.
    Learning Objective : At the conclusion of this session, participants should be able to:
    • Recognize areas that are emerging in the field of digital medicine and trends in the industry
    • Identify methods by which MSLs and their Medical Affairs colleagues are evolving and adapting to the changing medical environment both locally and globally
    Speaker(s)
      Kirk V Shepard, MD

      Speaker

      Kirk V Shepard, MD

      • Senior Vice President, Head of Global Medical Affairs Oncology
      • Eisai, Inc., United States
      Taren  Grom

      Speaker

      Taren Grom

      • Founding Partner/Editor
      • PharmaVOICE, United States
      Jonathan Todd Weiner, PharmD, MBA

      Speaker

      Jonathan Todd Weiner, PharmD, MBA

      • Director of Innovation in Scientific Exchange
      • Sanofi, United States