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Bethesda North Marriott Hotel and Conference Center

Mar 03, 2016 7:30 AM - Mar 04, 2016 4:00 PM

5701 Marinelli Road, , North Bethesda, MD 20852 , USA

Marketing Pharmaceuticals 2016

Discuss the complexity of marketing and how to promote pharmaceuticals, biologics, and medical devices in an effective yet compliant manner in an evolving environment.

Back to Agenda

Session 2: Engaging Payers, Nontraditional, and Emerging Customer Markets

Session Chair(s)

John T. Murray

President

Grayscale Compliance LLC, United States

The rapid evolution of health care coverage and payment has led to an increase in unique customers and sales and marketing strategies. Employers, government and private health plans, purchasing groups, retail pharmacies, specialty pharmacies, institutions, and patients themselves are all sharing in the financial landscape of prescription drugs and biologics. A panel of regulatory, legal and commercial experts will discuss payer and access marketing programs and strategies as well as some of the unique regulatory and legal issues.

Speaker(s)

Panelists

William A. Sarraille, JD

Sidley Austin, LLP, United States

Partner

The changing healthcare ecosystem and its impact on our industry, brands and patients

Eric Toppy

Ethos Health Communications, United States

Chief Commercial Officer

Patient Support Program Services

Scott Dulitz, MBA

Trialcard, United States

Vice President of Market Access Solutions

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