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Hilton Tucson El Conquistador Golf & Tennis Resort

Mar 13, 2017 1:00 PM - Mar 15, 2017 4:30 PM

10000 North Oracle Road, Tucson, AZ 85704

Medical Affairs and Scientific Communications Forum

3 Meetings. 1 Location. Mix and Match Sessions. Truly a cross-functional experience for knowledge sharing, integrated thought leadership, and proactive networking.

Session 9A1: To Tweet or Not to Tweet and Other Channels of Engagement

Session Chair(s)

Holli  Simmons-Little, MS

Holli Simmons-Little, MS

Director, The Lilly Answers Center

Lilly USA, LLC, United States

Come participate in a session where customer engagement experts will provide insight on the current use of channels beyond the telephone; Twitter, text, chat, IVR features, social media, and Google. See how one company is using Twitter to respond to customers! Learn how a variety of channels are being used and explored in the medical communications community, and how teams are engaging the business through customer insights and listening.

Learning Objective : At the conclusion of this session, participants should be able to:
  • Explain how channels beyond the telephone are being used based on industry benchmarking
  • Recognize how HCPs and patients are searching for information in the Twitter space
  • Explain how Twitter can be used to interact with customers
  • Describe the business impact of listening to customers through a Customer Experience Day

Speaker(s)

Katherine  Thomas

Channel Surfing

Katherine Thomas

IQVIA, Inc., United States

Associate Director, Project Leadership, Clinical Operations

Dale  Cooke, JD, MA

Socializing Med Info

Dale Cooke, JD, MA

Phillycooke Consulting, United States

President

Andrea Marie Tenbarge, PharmD

Responding to Unsolicited Requests (RUR) on Twitter

Andrea Marie Tenbarge, PharmD

Eli Lilly and Company, United States

Consultant, Medical Digital Strategy and Capabilities

  Panel Discussion

Panel Discussion

All Session Speakers, United States

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