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Session 9 Track 1: Podium Pearls
Session Chair(s)
Ivy Chang, PharmD
Principal Therapeutic Area Lead, Medical Information
Genentech, A Member of the Roche Group, United States
Medical communications professionals will be presenting their successes, challenges, and “pearls of wisdom” on various topics through podium presentations. Interested in being considered to present? Submit your Abstract at DIAglobal.org/Abstracts.
Learning Objective : At the conclusion of this session, participants should be able to:- Discuss and share best practices, experiences, and innovative processes for medical communications topics related to social media, innovative delivery tools, infographic summaries, customer-centric communications, CRM implementation, and payer inquiries
Speaker(s)
Web-CRM Implementation Across Company Divisions and Contact Center Vendor During Product Launch
Mallory Alonso
UCB, United States
Medical Science Liaison
US Medical Information (MI) Social Media Activities: Where are we now through Engagement Rate and Click-through Rate
Michelle Quinlan, PharmD
Pfizer, Inc., United States
Associate Director, Medical Information
A phactMI Benchmarking Survey: 27 Medical Information Departments on Healthcare Decision Making Materials for Payer Inquiries
Andrew Gazo, PharmD, MS
Sanofi, United States
Head of CHC Global Content, Medical Information
The Medical Information Journey to Clear, Customer-Centric, and More Visual Communications
Debra Bello, PhD, RN
AbbVie, Inc., United States
Director, Specialty Therapies, Global Medical Information
Innovative Delivery of Medical Information Through an Interactive Web-based Tool; A Use Case
Annamaria Crisan, MS, MSc
Pfizer, Canada
Satisfaction with Infographic Summaries as Part of Medical Information Responses
Hemali Patel, PharmD, RPh
Novo Nordisk Inc., United States
Medical Information Therapeutic Manager
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